MUCHA
Project

God of War - Ragnarok

Client
JRC
INDUSTRY
Gaming
Year
2023
SERVICES
Concept to delivery

About project

The project works with strong stylization and brings the game world into a real-world setting. An epic atmosphere and a game-inspired fight take place directly inside a store, which serves as the stage for a game-driven fantasy.

The commercial is built on a combination of special effects, practical interventions in the space, and physical performance. The goal was to visualize the game world as faithfully as possible and transfer its dynamics and tension into an everyday retail environment.

The result is a bold commercial stylization that connects game imagination with reality and is driven by the contrast between the two worlds.

Behind the scenes

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