NOTINO × Ewa Farná - Gift Finder

The project was created as a series of three stylized videos for social media, built around a constructed backstage environment and the inner world of the main character. Ewa Farna - a leading figure of the Czech and Polish music scene - appears in the main role, followed backstage before a concert.

All three videos take place in a carefully designed backstage setting, where the controlled chaos of preparation creates space for emotion and inner dialogue. The stylized contrast between two voices - panic and calm - works as a playful parallel to the pressure of the moment and the simple solution offered by Notino.

The third video, set within the same environment, focuses on an instant transformation. Notino Virtual Try On serves as a tool that allows a quick shift from an everyday moment to a confident “glamour moment.”

The entire series was shot in a single day and delivered in both vertical and horizontal formats. The result is a visually strong, social-first campaign built on stylization, rhythm, and carefully controlled emotion.