Smartlook - A UX Designer's Secret Weapon

The project combines live-action sketches with UI animation to present the Smartlook app as a simple and intuitive tool. Each video is built around a short workplace situation where characters face a problem that seems complex at first, but has an unexpectedly easy solution.

The connecting element of the whole series is the recurring repairman character, who appears in different environments and always brings a simple piece of advice. The live-action scenes smoothly blend with animated user interface visuals that clearly demonstrate each step of the solution.

The project was created as a series of three main videos supported by three shorter cut-downs based on the same concept. The result is a light, humorous, and visually clean communication that places product simplicity into everyday situations.