NOTINO - Lesní elegance

The project plays with exaggeration and an unexpected choice in an everyday work situation. When something goes wrong, the response takes a completely different direction than one would expect.

The film is built on contrast and a relaxed tone. Exaggeration is used to lighten the situation and step away from the expected solution. Branding is integrated directly into the imagery - the Notino logo appears in four out of eight shots as a natural part of the scene.

The film was created as part of the campaign “The Unexpected Comes From You”, whose concept for Notino was developed by the Holky z Marketingu team.