Starobrno × Mc Gey

This project works with exaggeration and pub slang long associated with the Starobrno brand. It builds on the often-heard phrase that “the beer is undrinkable” and responds with irony and a clear, confident attitude.

MC GEY appears in the main role, setting the tone through his style and lines. The criticism itself comes from a random passerby, serving only as a trigger for the situation.As a counterpoint, Starobrno’s real brewmaster, Svatopluk Vrzala, brings authenticity and authority to the spot.

Built around a simple pub setting, local context, and a strong punchline, the commercial delivers a short, punchy message that makes fun of the criticism and turns it to the brand’s advantage.