Notino x COTY - Pham Minh David

The project sits at the intersection of real life and brand communication. Each spot works with natural spoken words delivered directly by the influencers themselves and connects controlled studio scenes with authentic footage from their personal phones.

The result is a series of four vertical videos, each built around a different personality and a fragrance from Coty’s portfolio that reflects their lifestyle and energy. The mobile footage appears as a distinct layer within the structured studio visuals, intentionally blurring the line between campaign content and everyday reality.

All spots were shot in a studio in Prague and designed exclusively for the 9:16 format for Instagram.