Notino × Sol de Janeiro

The project was created as an image-driven campaign for the launch of a new Sol de Janeiro cream line in four color variants. Each color defines its own monochromatic studio environment, shaped by materials, textures, and atmosphere inspired directly by the product and its composition. Different performers, styling, and movement help express the unique character of each product.

The project does not rely on a narrative, but on visual impression - color, rhythm, poses, and motion within the frame.

A robotic camera arm was used to create dynamic and unconventional camera movements, seamless transitions, and visual effects, including multiple positions of the performer within a single shot.

The campaign consists of four individual spots and one hero spot combining all color worlds. It was created exclusively in a vertical 9:16 format for Instagram.