NOTINO x Estée Lauder Companies

The goal of the project was to connect The Estée Lauder Companies beauty brands with digital tools within the Notino app, helping users choose, for example, the right shades or products. The concept was set directly in Notino’s offices in Brno, where beauty routines become a natural part of the working day and the color palette of the space shapes the overall visual style.

The project works with light exaggeration and shifts everyday office situations into a stylized, image-driven world. Products and app features - from Virtual Try On to other tools - are integrated seamlessly into the action without disrupting the working flow.

Strong emphasis was placed on makeup, styling, and hair styling in line with the requirements of The Estée Lauder Companies brands. The app’s digital tools are brought to life through CGI graphics, while the spot is supported by custom-composed music and distinctive sound design.

The result is an image-driven campaign that connects beauty products, digital tools, and the office environment into one cohesive visual world.