NOTINO - Beauty Pitstop

The project works with exaggeration and an unexpected choice in a situation that would normally require a technical solution. When something goes wrong, the response takes a completely different direction than one would expect.

The commercial is built on contrast and a relaxed tone.Exaggeration is used to lighten the situation and step away from the expected way of solving it. Branding is integrated directly into the imagery - the Notino logo appears in four out of eight shots as part of the scene.

The commercial was created as part of the campaign “The Unexpected Comes From You”, whose concept for Notino was developed by the Holky z Marketingu team.